Alyasha is described by some as a "Godfather" of streetwear - although he himself doesn’t love the term. After dropping out of high-school in New York in the early eighties - to skate and pursue design - his career has taken him from the early days of Phat Farm, Supreme and DC Shoes to his current ventures with PF Flyers and The Hundreds.
In this episode we talk about his childhood move to NYC and his role in the birth of the streetwear industry. Alyasha shares his thoughts on social media and some intimate looks into the struggles he's experienced along his journey.
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You can also shop Sincerity & Concern's first line here in the shop.