Jordan Ekeroth

Joe Kraft talks LIVE about his life, streetwear, and building a successful waffle business

Jordan Ekeroth
Joe Kraft talks LIVE about his life, streetwear, and building a successful waffle business

A conversation with Joe Kraft, owner of Wow Wow Waffle and in-general San Diego local legend. We talked about a few of the pivotal moments throughout his career, from being a breakdancer and starting his first business in high school to eventually jumping into the waffle business with just $900.

The Reindeer Club is on Instagram: @TheReindeerClub. Our next live event is Nov 20 in San Diego.

You can watch the teaser and pre-order Sincerity & Concern at www.TheReindeerClub.com